Bright Real Estate
Overview
My Role
To Improve usability,
To reduce bounce rate, and
to Visually Enhance the landing page to increase conversions.
My Team
Research
To understand the problem better,
Reviewed competitor and builder landing pages
Collected real user feedback from potential buyers
Analyzed behavioral data from Wix analytics of existing landing page
Problem Identification
Validated through user feedback and analytics
Landing Page Experience
( 80%) bounce rate due to unclear content and structure
Overuse of text with minimal visual guidance
Users lacked confidence to proceed with inquiry
"The page didn’t clearly explain the project."
"Too much text made it hard to visualize the property."
"I wasn’t confident enough to submit an inquiry."
"The page didn't clearly deliver, the information"
Research Overview
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Users Interviewed
+
Competitor Analysis
+
Analytics Review
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Timeline
Project goal
The goal of this project was to visually enhance the landing page by improving visual clarity, reducing cognitive load, and increasing user confidence—ultimately driving more inquiries and property sales.
Design Insight
User Insight
Users found the landing page difficult to understand due to text-heavy content and lack of visual clarity. Since property buying is a trust-driven decision, a more engaging and visually guided experience was needed to build confidence and encourage action.
Based on Mentor guidelines
Visual-First Communication
Clear Information Hierarchy
Trust & Transparency
Reduced Cognitive Load
Simplicity in Interaction
Solution
The landing page was redesigned with a visual-first approach, reducing text and making key information easier to scan and understand. The inquiry flow was simplified to minimize hesitation and increase form submissions.
Outcome
↓
Bounce Rate
↑
Conversion Rate
↑
Sales Growth
%
Lead to Sales
Take Away
After launch, the redesigned structure delivered a measurable improvement in performance, and the similar approach was later reused by the company for other campaigns, where a similar positive trend in engagement was observed.